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NISSAN AR EXPERIENCE

Some things can’t be shown on a test drive. So rather than hire pedestrians to run out into the street in front of test drivers, we created an AR experience to showcase complex safety technologies in an immersive way. Check out our demo video, below.

SENIOR ART DIRECTOR: Herman chaneco

CDS: meg crabtree and carol fukunaga

ECD: lynne grigg

AGENCY: designory