eBay’s first global brand campaign in a decade.

We reintroduced this iconic brand with a new tagline and campaign that rallies eBay’s most passionate communities. Introducing Things.People.Love.

Our films bring the experience of the eBay website, and all the passions that live there, to life under one roof in our eBay house. Home to Things.People.Love.

To stay authentic to these passionate subcultures, we cast real members of these communities, from gear heads to card collectors to faces in fashion (hello, Emma Chamberlain).

For social, we created short reenactments of eBay’s most passionate reviews and item descriptions inside the eBay house.

ACD: BROOKE RODERICK
CD: TRENT SPEAR
ECD: MOHAMED DIAA
AGENCY PRODUCTION: JOE MAIRE, LAURA FERGUSON
DIRECTOR: TERENCE NEALE
EDITORS: SAM OSTROVE, BRAD DUPUIE, NICK RONDEAU, NICOLE LEFTEAU
AGENCY: JOAN CREATIVE