Google’s largest partner marketing buy to date.

Samsung phones have some of the best hardware on the planet. But the real magic is inside. And it’s powered by Google.

To help Samsung launch the new Galaxy Flip and Fold phones, Google wanted to create a national OOH campaign. We helped uncover and showcase the Google magic that makes these flipping and folding phones even more adaptable, and told the story through region-specific messaging.

CASE STUDY

BESPOKE PLACEMENTS

NYC

ATLANTA

BOSTON

CHICAGO L TAKEOVER

WORLD TRADE CENTER TAKEOVER

SENIOR ART DIRECTOR: BROOKE RODERICK
JUNIOR ART DIRECTOR: MICHELLE GREELEY
ECD: RAY DEL SAVIO
AGENCY: VCCP

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