A White Claw short for Sundance.

White Claw’s always looking for new ways to support the next wave of artists. So, when they sponsored Sundance, it was only natural to tap an up-and-comer to shoot their film that premiered at the festival.

We worked with Laura M Gonçalves of the Sundance Ignite program on “First Light” a short about a filmmaker’s extreme pursuit of her purpose. The hero talent was a budding cinematographer, staying true to White Claw’s mission all the way through.

PARTNER: BROOKE RODERICK
CD: KAREN D’SOUZA
ECD: RAY DEL SAVIO
AGENCY: VCCP