We brought the W to the park.
In the game of basketball, one court remained claimed by men: the park. So we decided to do something about it. We started a movement to add the WNBA 3-point line to park courts across the country–a celebration of the women who built this game and an invitation for future legends to push it forward.
SHORT FILM
We introduced the movement to the world with a short film featuring WNBA legends past and present, alongside icons of NYC's park basketball scene.
TEASER
Players, media personalities and influencers posted segments of park courts featuring our orange lines to get the world talking.
SOCIAL
We also dropped social films and OOH letting everyone know “THE W IS COMING TO THE PARK."
LAUNCH EVENT
We hosted a launch event at Brooklyn Bridge Park featuring a line unveiling ceremony, speakers from the league, a game featuring top local high school talent, and a 3-point knockout competition hosted by the NY Liberty.
MICROSITE
Our microsite features a park locator so players can find a court with the WNBA 3-point line near them. So far, the line has been painted on parks from Brooklyn to Indiana to the Netherlands.
Clios
GOLD – Fan Engagement
SILVER – Innovation Category
SILVER – Integrated
BRONZE – Out of Home
ACD: VALENTINA VERGARA
CD: TOM FRANCESCONI
ECD: THEO GIBSON, MOHAMMED DIAA
AGENCY PRODUCTION: KASH BLAGROVE, LAURA FERGUSON
DIRECTOR: IRIS KIM
EDITOR: RED BARBAZA
PHOTOS: ALEXANDER PAYSON, THEO GIBSON
AGENCY: JOAN CREATIVE