We brought the W to the park.
In the game of basketball, one court remained claimed by men: the park. So we decided to do something about it. We started a movement to add the WNBA 3-point line to park courts across the country–a celebration of the women who built this game and an invitation for future legends to push it forward.
SHORT FILM
We introduced the movement to the world with a short film featuring WNBA legends past and present, alongside icons of NYC's park basketball scene.
TEASER
Players, media personalities and influencers posted segments of park courts featuring our orange lines to get the world talking.
We also dropped teaser films and OOH letting everyone know "THE W IS COMING TO THE PARK."
MICROSITE
Our microsite gives fans more background on the movement as well as a park locator so they can find a court with the WNBA 3-point line near them.
